Inkubate – Fractional Brand Strategy
Description
Your brand deserves an insider.
Fractional Chief Brand Officer for manufacturers and B2B companies—trusted brand leadership across North America.
You’re leading a successful business—so why doesn’t your brand reflect it?
You’ve grown, evolved, and expanded. Maybe you’ve made acquisitions, launched new capabilities, or entered new markets. But your brand hasn’t kept pace. Internally, you hear: “Our messaging is confusing.” Externally, customers still associate you with what you did ten years ago.
That’s not just a marketing problem—it’s a business risk.
When your brand no longer aligns with your business, it stalls momentum, limits sales, and confuses your team.
I help manufacturers and B2B companies realign their brand to reflect who they are today—and where they’re headed next.
Brand leadership—without the full-time salary
I’m Chandra Vitomir, a Fractional Chief Brand Officer with 28 years of experience helping companies grow through brand.
I embed inside your organization—typically for 3 to 6 months—to lead brand strategy, bridge internal and external teams, and make sure everything moves forward faster, with less friction and more impact.
You get C-suite brand leadership without the overhead. I don’t just create strategy—I stay to implement it.
Features
Full rebrand
Brand projects
Restructuring your brand for increased growth
Improving your positioning against competitors
Realigning outdated or inconsistent brands
Increasing brand awareness
Building long-term brand equity and value
Eliminating brand confusion